Check out this user-generated content campaign Snapchat just launched!
Each spot features a different pair of real friends, from all around the world, talking about their relationship. In a fake world of social media, Snapchat’s ephemeral messaging is better suited to one-to-one and one-to-few interactions than say – BookFace or Finstagrom
It was a multi-month effort by Snapchat with the help of the brilliant minds at SpecialGuest in Brooklyn, NY.
I helped SpecialGuest out for a month or so earlier this summer with some Creative Direction. I worked on a few aspects of the brief including writing scripts for and helping with an edit of a global supercut. To show the breadth of the campaign.
Like most big campaigns we did a ton of work that won’t see the light of day. And I wasn’t involved in this project long enough to include in my portfolio, but thought it was pretty darn nifty, so wanted to share here on Clune’s Blawg.
Every shot is a different facade of a New York City pizza parlor — shot from across the street.
I was inspired by the rigorous typologies of German photographers Bernhard and Hilla Becher and also director Chantal Akerman‘s unobtrusive 1977 film News From Home – which features long shots of New York City streets accompanied by VO of her reading letters sent by her mother in Belgium
Pizza the Musical is a short film I created and directed for The Museum of Pizza – a monthlong popup exhibition in Brooklyn, NY. I wrote the piece in collaboration with maestro Sarah Fiete who also composed the music. Produced with the good people at Ghost Robot.
In this divided world, I wanted to bring people together around the greatest thing ever. Pizza: The Great Unifier. From kings to peasants, everybody loves a good slice. Despite it’s universal appeal, pizza preferences vary greatly from person to person. And goodness can pizza opinions get passionate! What style is best? — New York? Detroit? Chicago deep dish? What’s the proper way to eat a slice? Fork and knife or folded in half? — Or perhaps the most divisive issue of all: Does Pineapple have ANY place on a pizza?
Pizza the Musical sets about to answer these questions. And shows the world how “we’re all just one pizza in a pan.”
Directed by – Anthony Clune
Written by – Anthony Clune and Sarah Fiete
Music Composed by – Sarah Fiete
Instrumentals / Sound Design – Eric Tait
Alexis Ijeoma Nwokoji – New York City Pizza
Alexandra Doman – Detroit Style Pizza
Patrick Tombs – Margherita Slice
Isaac Ryckeghem – Chicago Deep Dish Pizza
Olivia Greco – Pizza Statue of Liberty
Cory Fraiman-Lott – Director of Photography
Harold Erkins – Assistant Camera Production
Jason Leinwand – Production Design / Costumes
Oliver Ignatius – Sound Recordist
Alana Salvano – Makeup Artist
Sound on. This underground hike was extremely worthwhile. If you’re ever in the highdesert of central Oregon check it out. You can hike a mile down a cavernous tube carved by molten magma thousands and thousands of years ago. It’s pitch dark so you rent powerful lanterns to look at the rocks and contemplate geologic time and your relationship to the planet.
Yeah yeah. I was the tool with the Go Pro strapped to his head. But this footage of class 2 and 3 rapids shooting down the Deschutes in Central Oregon turned out pretty cool. Thanks for the great time Sun County Tours!
Here’s some GoPro Footage I shot last spring in New Orleans, Louisiana. We head south for open water and perform a touch and go.
Captain Lyle has been flying since the early 1970s and has witnessed the coast change drastically in that time.
I quick chopped together this minute of Sakura. Shot on iFoneX. Cut to Akiko Tsuruga’s organ rendition of SAKURA. Cherry blossoms and magnolias in bloom at Brooklyn Botanic Garden. Plus me filming Japanese tourists getting their picture taken by me. It was a lovely day and everyone was in a happy mood. Everyone I saw at least.
Here’s a little something I shot last summer. A rainy start kept the crowd thin, but was naturally no hindrance for the mermaids and sea creatures on parade at Coney Island, Brooklyn, USA. The wet weather did however diminish the mortal human crowd size. Joe aka the “Brooklyn Yeti” observed the intimate environment fostered a vibe that felt closer to the Mermaid Parades of yore.
All the creativity, individuality and diversity on display made me feel pride in my city, my country, and left me wondering why can’t every day be like the Mermaid Parade?